Executing a comprehensive rebranding initiative aimed at strengthening our lab’s identity and fostering community growth.
Branding Temple HCI Lab
the challenge.
Temple's Human-Computer Interaction (HCI) Lab had a fragmented brand identity, and one person running the social workflow, me. We needed to make a cohesive, unified brand while keeping the lab's student driven voice. We wanted to gain visibility with CS and non-CS Students - unlocking funding, and cross-campus participation. I wanted to make sure we could scale operations from just a solo brand manager, to an organization-run process by collaborating with Temple AMA (Cherry Consulting).
the results.
We finished the process with a clear branding system that has been adopted across the lab materials and social media. This allowed us to gain funding from CST and grow over 60+ student members from different schools. We had a clean handoff with Cherry Consulting, with a repeatable, and reusable toolkit.
Discover & align. I met with faculty, student leads, and AMA to clarify audiences and goals, audited existing channels and assets for gaps, and wrote a brief that set success criteria and ownership so everyone had a shared baseline.
Define the strategy. We positioned the lab as student-led, research-backed, and open to all disciplines, distilled that into three pillars—Community, Opportunity, Impact—and mapped content types to each, with simple metrics to guide iteration.
Design the system. I created a brand guide (logo, color/typography, voice, accessibility checks) and modular templates for posts, stories, decks, and event promos, plus a naming convention and folder structure; a steady content calendar aligned with recruiting and events.
Operationalize with AMA. We clarified roles (draft, review, schedule, measure), set a lightweight two-step review, centralized storage, and moved from ad-hoc posts to a predictable cadence that made handoffs easy.
Handoff & sustain. I delivered the toolkit, trained incoming leads and AMA contributors, and documented guidelines so the lab could run the system independently and keep improving with each cycle.
This collaboration transformed a one-person presence into a cohesive, student-led brand supported by a simple, repeatable operating model. With clear messaging, reusable assets, and defined roles, the lab can recruit, communicate, and measure impact without rebuilding each cycle. The AMA partnership reinforced consistency and accountability, while lightweight metrics keep iteration grounded in results. Most importantly, the system is built to outlast any individual, easy to hand off, easy to scale, and aligned with the lab’s community-first mission.
the conclusion.
the process.
Executing a comprehensive rebranding initiative aimed at strengthening our lab’s identity and fostering community growth.
Branding Temple HCI Lab
the challenge.
Temple's Human-Computer Interaction (HCI) Lab had a fragmented brand identity, and one person running the social workflow, me. We needed to make a cohesive, unified brand while keeping the lab's student driven voice. We wanted to gain visibility with CS and non-CS Students - unlocking funding, and cross-campus participation. I wanted to make sure we could scale operations from just a solo brand manager, to an organization-run process by collaborating with Temple AMA (Cherry Consulting).
the results.
We finished the process with a clear branding system that has been adopted across the lab materials and social media. This allowed us to gain funding from CST and grow over 60+ student members from different schools. We had a clean handoff with Cherry Consulting, with a repeatable, and reusable toolkit.
Discover & align. I met with faculty, student leads, and AMA to clarify audiences and goals, audited existing channels and assets for gaps, and wrote a brief that set success criteria and ownership so everyone had a shared baseline.
Define the strategy. We positioned the lab as student-led, research-backed, and open to all disciplines, distilled that into three pillars—Community, Opportunity, Impact—and mapped content types to each, with simple metrics to guide iteration.
Design the system. I created a brand guide (logo, color/typography, voice, accessibility checks) and modular templates for posts, stories, decks, and event promos, plus a naming convention and folder structure; a steady content calendar aligned with recruiting and events.
Operationalize with AMA. We clarified roles (draft, review, schedule, measure), set a lightweight two-step review, centralized storage, and moved from ad-hoc posts to a predictable cadence that made handoffs easy.
Handoff & sustain. I delivered the toolkit, trained incoming leads and AMA contributors, and documented guidelines so the lab could run the system independently and keep improving with each cycle.
This collaboration transformed a one-person presence into a cohesive, student-led brand supported by a simple, repeatable operating model. With clear messaging, reusable assets, and defined roles, the lab can recruit, communicate, and measure impact without rebuilding each cycle. The AMA partnership reinforced consistency and accountability, while lightweight metrics keep iteration grounded in results. Most importantly, the system is built to outlast any individual, easy to hand off, easy to scale, and aligned with the lab’s community-first mission.
the conclusion.
the process.
Branding Temple HCI Lab
Executing a comprehensive rebranding initiative aimed at strengthening our lab’s identity and fostering community growth.
the challenge.
Temple's Human-Computer Interaction (HCI) Lab had a fragmented brand identity, and one person running the social workflow, me. We needed to make a cohesive, unified brand while keeping the lab's student driven voice. We wanted to gain visibility with CS and non-CS Students - unlocking funding, and cross-campus participation. I wanted to make sure we could scale operations from just a solo brand manager, to an organization-run process by collaborating with Temple AMA (Cherry Consulting).
the results.
We finished the process with a clear branding system that has been adopted across the lab materials and social media. This allowed us to gain funding from CST and grow over 60+ student members from different schools. We had a clean handoff with Cherry Consulting, with a repeatable, and reusable toolkit.
This collaboration transformed a one-person presence into a cohesive, student-led brand supported by a simple, repeatable operating model. With clear messaging, reusable assets, and defined roles, the lab can recruit, communicate, and measure impact without rebuilding each cycle. The AMA partnership reinforced consistency and accountability, while lightweight metrics keep iteration grounded in results. Most importantly, the system is built to outlast any individual, easy to hand off, easy to scale, and aligned with the lab’s community-first mission.
the conclusion.
the process.
Discover & align. I met with faculty, student leads, and AMA to clarify audiences and goals, audited existing channels and assets for gaps, and wrote a brief that set success criteria and ownership so everyone had a shared baseline.
Define the strategy. We positioned the lab as student-led, research-backed, and open to all disciplines, distilled that into three pillars—Community, Opportunity, Impact—and mapped content types to each, with simple metrics to guide iteration.
Design the system. I created a brand guide (logo, color/typography, voice, accessibility checks) and modular templates for posts, stories, decks, and event promos, plus a naming convention and folder structure; a steady content calendar aligned with recruiting and events.
Operationalize with AMA. We clarified roles (draft, review, schedule, measure), set a lightweight two-step review, centralized storage, and moved from ad-hoc posts to a predictable cadence that made handoffs easy.
Handoff & sustain. I delivered the toolkit, trained incoming leads and AMA contributors, and documented guidelines so the lab could run the system independently and keep improving with each cycle.