An ideation and design challenge aimed at solving a transportation problem. From ideating, to surveying, and mapping out user journeys and flows, Transit Cat was our contribution to a large array of efficient transport.
Transit Cat
the challenge.
Avoid jumping straight to features. Align around what actual riders need, define a focused problem statement, and produce a legitimate starting concept that can be tested and refined.
the results.
We converged on a research-backed problem statement grounded in rider pain points and synthesized interviews plus a survey into two core personas (“Swamped Student” and “Cautious Traveler”) with insight statements to guide scope. Low-fidelity wireframes enabled usability testing that clarified priorities and informed concrete revisions to flows. We packaged outcomes as user journeys, user flows, and user stories so the next team can move directly into higher-fidelity prototyping.
Ideate & survey real riders. We began with broad ideation and surveys of potential customers to capture behaviors, contexts, and pain points, keeping the problem space anchored in lived rider experiences rather than assumptions.
Iterate to a focused problem. We brainstormed on the findings, cycled through multiple angles, and refined until we reached a focused problem statement that balanced impact and feasibility for a first build.
Wireframe to make it tangible. We translated the problem into low-fidelity wireframes that visualized key tasks and flows, giving participants and stakeholders something concrete to react to.
Usability test & refine. We used the wireframes in usability sessions, gathered targeted feedback on what actually helped riders complete tasks, and adjusted flows and priorities accordingly.
Synthesize & present. We documented the final direction as user journeys, user flows, and user stories, capturing decisions and open questions to de-risk the next phase and enable a clean handoff.
Transit Cat turned open-ended ideas into a focused, research-backed problem statement by cycling between real rider surveys and targeted brainstorming. Low-fidelity wireframes and usability sessions translated those insights into concrete changes, sharpening flows and priorities around what actually helps riders. With user journeys, user flows, and user stories documented, the concept is aligned, testable, and ready for higher-fidelity prototyping and a pilot with real customers.
the conclusion.
the process.
Transit Cat
An ideation and design challenge aimed at solving a transportation problem. From ideating, to surveying, and mapping out user journeys and flows, Transit Cat was our contribution to a large array of efficient transport.
the challenge.
Avoid jumping straight to features. Align around what actual riders need, define a focused problem statement, and produce a legitimate starting concept that can be tested and refined.
the results.
We converged on a research-backed problem statement grounded in rider pain points and synthesized interviews plus a survey into two core personas (“Swamped Student” and “Cautious Traveler”) with insight statements to guide scope. Low-fidelity wireframes enabled usability testing that clarified priorities and informed concrete revisions to flows. We packaged outcomes as user journeys, user flows, and user stories so the next team can move directly into higher-fidelity prototyping.
Transit Cat turned open-ended ideas into a focused, research-backed problem statement by cycling between real rider surveys and targeted brainstorming. Low-fidelity wireframes and usability sessions translated those insights into concrete changes, sharpening flows and priorities around what actually helps riders. With user journeys, user flows, and user stories documented, the concept is aligned, testable, and ready for higher-fidelity prototyping and a pilot with real customers.
the conclusion.
the process.
Ideate & survey real riders. We began with broad ideation and surveys of potential customers to capture behaviors, contexts, and pain points, keeping the problem space anchored in lived rider experiences rather than assumptions.
Iterate to a focused problem. We brainstormed on the findings, cycled through multiple angles, and refined until we reached a focused problem statement that balanced impact and feasibility for a first build.
Wireframe to make it tangible. We translated the problem into low-fidelity wireframes that visualized key tasks and flows, giving participants and stakeholders something concrete to react to.
Usability test & refine. We used the wireframes in usability sessions, gathered targeted feedback on what actually helped riders complete tasks, and adjusted flows and priorities accordingly.
Synthesize & present. We documented the final direction as user journeys, user flows, and user stories, capturing decisions and open questions to de-risk the next phase and enable a clean handoff.
An ideation and design challenge aimed at solving a transportation problem. From ideating, to surveying, and mapping out user journeys and flows, Transit Cat was our contribution to a large array of efficient transport.
Transit Cat
the challenge.
Avoid jumping straight to features. Align around what actual riders need, define a focused problem statement, and produce a legitimate starting concept that can be tested and refined.
the results.
We converged on a research-backed problem statement grounded in rider pain points and synthesized interviews plus a survey into two core personas (“Swamped Student” and “Cautious Traveler”) with insight statements to guide scope. Low-fidelity wireframes enabled usability testing that clarified priorities and informed concrete revisions to flows. We packaged outcomes as user journeys, user flows, and user stories so the next team can move directly into higher-fidelity prototyping.
Ideate & survey real riders. We began with broad ideation and surveys of potential customers to capture behaviors, contexts, and pain points, keeping the problem space anchored in lived rider experiences rather than assumptions.
Iterate to a focused problem. We brainstormed on the findings, cycled through multiple angles, and refined until we reached a focused problem statement that balanced impact and feasibility for a first build.
Wireframe to make it tangible. We translated the problem into low-fidelity wireframes that visualized key tasks and flows, giving participants and stakeholders something concrete to react to.
Usability test & refine. We used the wireframes in usability sessions, gathered targeted feedback on what actually helped riders complete tasks, and adjusted flows and priorities accordingly.
Synthesize & present. We documented the final direction as user journeys, user flows, and user stories, capturing decisions and open questions to de-risk the next phase and enable a clean handoff.
Transit Cat turned open-ended ideas into a focused, research-backed problem statement by cycling between real rider surveys and targeted brainstorming. Low-fidelity wireframes and usability sessions translated those insights into concrete changes, sharpening flows and priorities around what actually helps riders. With user journeys, user flows, and user stories documented, the concept is aligned, testable, and ready for higher-fidelity prototyping and a pilot with real customers.
the conclusion.